Copywriting Services
It’s not just about describing what you do. Clever copywriting and strategic content marketing make your audience understand your brand, connect with your story and become engaged customers. You are here because you need to communicate effectively but suffer from average-joe writers. Well, you have come to the right place!
MediaOne brings years of content creation experience to the table. Our copies have connected people and made millions for our vast array of clients. At MediaOne, we don’t just wordsmith clever sales copies – we help businesses communicate effectively whether it’s a client communication message or something technical. Let’s have a friendly, no-obligations about what bugs your bear. Just click to chat!
MediaOne Copywriting Services
Sales Copywriting Service
A sales copy aims to persuade readers to buy your products, join your email list, download your free report, or take any other action.
Often, a sales copy is used in sales brochures, in emails, and on webpages. While a web copy is restricted to web use, a sales copy can feature anywhere.
MediaOne’s sales copywriting services aim to help you convince your visitors or readers that it’s about time they took action.
Ad Copywriting Service
Copywriting is about finding the right words to engage your target audience or prospects. It’s salesmanship in print – a way to sell just about anything to anyone.
However, different copywriters bring different things to the table. Some bring an English degree, beautiful prose, or perfect grammar.
Our ad copywriters are hardcore creatives, passionate about language, & equally committed to helping companies find their own distinct brand voice.
Blog Copywriting Service
Writing copies that are associated with your particular industry, including tips, news, hottest trends, and updates etc. has a way of reflecting a business as a certified entity in the field.
It’s also a great way to communicate with your target audience, and angle for their comments and reactions with regards to what you’re offering.
Mediaone’s blogs score 1st page for practically every single topic touch. What’s our secret? Call 6789 9852 and find out!
Web Content Copywriting Service
Its not as simple of transcribing your brochures onto the screen. That would be a disaster.
Web content involves careful curation of your products, services, mission and vision in a way that presents your company in a way that funnels your audience into forming a favourable opinion or taking a positive action.
Talk to MediaOne. With a thousand-odd websites under our belt we will put your best foot forward – online.
Feeling that your copy gets in the way of your sales?
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Brochure Copywriting Service
A brochure should not be a “we are so great and here are things we offer” collage on print.
It should be a visual story. It should touch a nerve in your reader. Cause them to admire and trust you. Make them want to do business with you.
MediaOne makes this happen.
For broad based branding, MediaOne offers Branding Consultancy. Click here to contact us.
SEO Copywriting Service
Unlike most SEO agencies who literally “insert” keywords into the content, MediaOne SEO copy flows with the cadence, tonality and intent of your page.
We use this approach to ensure your content is a delightful read, while also checking off essential SEO boxes.
If you are going to do SEO – you will need MediaOne. We are the Most Awarded SEO in town! Click here to find out more.
Social Media Copywriting Service
Enough of the dry product and company updates!
Get the copy on FB that sparks conversations.
Post punchy copies that emphasise your photos on IG.
Share thought provoking content that stamps your authority in LI.
Win hearts and minds. Grab marketshare on social. It all starts with that captivating visual and that provocative caption that seals the deal.
Use the award-winning MediaOne social media copy that gets you likes, shares, follows and engagements to grow your digital pie!
Call 6789 9852 for a consultation today!
Ecommerce Copywriting Service
It takes expert level proficiency in writing persuasive copies to craft effective product descriptions that grab your customers’ attention and stir their imagination.
It’s a laborious task for someone without experience – but an easy task to our team of ecommerce copywriters, thanks to their many years of writing product descriptions and other ecommerce copies.
Ecommerce copywriting is difficult because you cannot say many things due to your principal or brand guidelines. Hence most Ecommerce stores tend to be sparse in content and rank poorly. Find out how MediaOne has helped Capitaland, Guardian and many Ecommerce owners smash this barrier to success.
PR Copywriting Service
Press statements offer you a chance to cover the newest events your company is involved with, including training programs, product launches, and recruitments.
You can use press releases to communicate these events to the general public or broader audience.
We can write the keyword-rich press releases or newsletters on your behalf.
Creative Copywriting Service
Copywriting isn’t just about producing words. You have to think conceptually about promoting it or how to sell it in an imaginative, attention-grabbing way – whether online or for print.
So, while a copywriter specialises in words, a creative copywriter goes the extra mile by providing words and ideas to accelerate the commercial success of your copy. They’re your strategic thinkers-cum copywriters.
the true power of great copy
With MediaOne digital agency you can get the copy content finally work on your benefit. Get in touch with us now for a non-obligation informal chat!
MediaOne Brings Even More
Email Newsletter Copywriting Service
We write email copies that cut through your inbox clutter, engage customers, and ultimately skyrocket your sales.
Whatever your goal, we’ve got the creativity, subject line, and content to draw you closer to it.
We can tailor our writing for your sales-funnel techniques, using emails as the primary channel. You can also contact us for a softer approach or when you need to craft engaging newsletters to build your market share and inspire loyalty.
Brand Messaging Copywriting Service
All your business communications should revolve around your brand story. It’s the blueprint that identifies your business or brand to your customers. At a more practical level, it’s what boosts your bottom-line and increases your customer share.
As a brand manager, business owner, or director, brand messaging is what you use to convey your value proposition. It’s what you use to tie together your communication and products and make sure that everything aligns with your value proposition. We can help you create brand messages that best resonate with your target audience.
Technical Copywriting Service
Technical writing is an art, although a few may argue against this.
Writing technical copies doesn’t come naturally to any of us. A typical technical copy is highly codified. Knowledge of rules –both implied and explicit – goes a long way towards ensuring your writing is clear to the intended audience.
Our team works closely with your subject matter expert to learn and understand your policies, products, and procedures. We also try to understand your business and target audience to eliminate communication gaps.
Research Copywriting Service
You need to stamp your authority in your industry.
You need research that tells your clients they need your service to upgrade.
You need statistics, infographics and recommendations that will convince your investors.
You need MediaOne. Unlike other copywriters, we act like business and marketing consultants – leading the way rather than being led. So instead of pulling your hair out – you will be pulling profits in.
Call 6789 9852 for a consultation today!
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Copywriting: The Art of Persuasion
A skilled artist can transform a blank canvas into a compelling painting through the masterful use of colour, texture, and composition.
It’s the same with copywriters; through subtle nuances of word choices and tone, an accomplished copywriter can turn ordinary words into something that compels people to take action.
What You Need to Know About Copywriting
Copywriting is, in many ways, a form of art. Just like filmmakers or painters rely on colour and texture to convey their message, copywriters employ various persuasive techniques to get their point across.
These techniques include:
- Using facts and figures to communicate your message
- Using emotional language to elicit different kinds of emotions from the reader
- Knowledge of human psychology and behaviour when crafting persuasive copy
Copywriters do this with a variety of persuasive devices. One such device is “benefit-oriented selling.” Essentially, it involves writing copy that addresses a potential buyer’s needs in a way that benefits them personally. A second device they employ is “authority.” That is where copywriters use facts, statistics, and other information to make their content appear more credible than it might on its own.
A third device is “benefit-testimonial,” which uses anecdotes and case studies to demonstrate that a product or service works for real people. It turns out people are more likely to be convinced by a story than they would be by mere dry facts and figures.
The goal of using these devices is to entice readers into taking action, whether it’s buying a product or signing up for an email newsletter. Copywriters use one or two of these devices to spur the reader into action.
Copywriting is a Skill That Takes Time to Develop
While it may seem like anyone can craft compelling copy, it actually takes years of learning and practice to perfect the art. That’s why so many copywriters become experts in their field through experience and taking a formal education.
Copywriting isn’t the same as creative writing. Each of these fields requires a specific set of skills. So, while you may have a knack for words, you won’t necessarily be able to write persuasive copy without proper training.
To illustrate this point further, let’s take a look at one of the more famous examples of copywriting:
The now-famous “Got Milk?” ad campaign
The original “Got Milk?” ads were written by John Winsor, who, at the time, was working for Goodby Silverstein & Partners. He was tasked with creating an ad campaign to encourage parents to start buying milk for their children instead of soda.
Winsor’s agency produced the ads.
He figured out how to make them appeal to children and convince them to drink more milk and, most importantly, ask their parents for it by name. Using colourful imagery and taglines like “Drink Milk or I’ll Punch Your Head,” the ads turned out to be a huge success.
Of course, not all copywriting jobs require such creativity and innovation.
Note that copywriters can also work for newspapers and magazines or write marketing emails for businesses that sell their products and services online.
All copywriter positions have in common that they are based on persuasion, whether that’s convincing a reader to buy a product or sign up for an email newsletter.
Understanding the 10 Major Styles of Copywriting
Not all copywriters are fashioned from the same fabric. If anything, one of the most notable aspects of copywriting is its diversity.
You also want to keep in mind that there are over ten key styles of copywriting that different writers employ when crafting content, each with its own strengths and weaknesses:
- Storyteller – focuses on building rapport with readers through storytelling elements such as dialogue and humour. This style will often leave out a lot of details, making the reader sit back and enjoy the flow of the story.
- Process – emphasizes the step-by-step process behind a given product or service, using elements of structure and clarity to appeal to the reader’s rational side.
- Principles – gives readers a new perspective by offering valuable insights they can apply to their own lives.
- Provocateur – uses fiery language to inspire readers to take action. It is also referred to as an “in your face” style of copywriting.
- Expert – shares the wisdom and knowledge of experts, using it to persuade potential leads into taking needed actions.
- Fluff – uses meaningless content to fill spaces while trying to make a point or promote a product. It also features excessive hyperbole and emotional language, which often creates a sense of urgency in potential buyers.
- Solution-Focused – presents solutions to readers’ problems without being too pushy or using harsh sales tactics like many of its predecessors did.
- News Reporter – focuses on presenting the facts as they are, without embellishment or veering off from reality.
- Contrast – highlights the differences between competing products, relying on readers’ natural tendencies to want new things.
- Service Provider – emphasizes how helpful a product or service will be and what difference it will make in readers’ lives if they buy into it.
Why should I hire a copywriter?
If you’ve got a great product or service to sell but just can’t seem to get your marketing copy right, then perhaps you should consider hiring a professional copywriter.
Here are some of the most common reasons that start-ups turn to copywriters for assistance:
- You lack writing skills – even if you’re a good writer, you may still lack the skills to craft compelling content that gets people excited about your product or service.
- You need help creating value – while it’s easy to talk about what your company has to offer; some products are so complex and multifaceted that they require a different approach to get all of their benefits across.
- You have a large or complex product – trying to explain the myriad ways that your new widget will improve people’s lives can be daunting, especially if you don’t have the required writing experience.
- Your sales copy isn’t cutting it – despite having a great product and an attractive landing page, your sales copy isn’t bringing in the traffic you need to be successful.
- Your competitors are beating you at their own game – it’s no secret that an excellent marketing copy can go a long way towards making or breaking a business venture, which is why start-ups consider hiring professional writers for assistance.
The key takeaway here is that if you can write, but need a little assistance with your marketing copy, then it might make sense to call in the professionals. Alternatively, if you’re a talented writer who isn’t afraid of a challenge or two, then perhaps you should consider becoming one yourself.
How do I pick the right agency for my business?
While many agencies claim they can help you with your copywriting needs, not all of them can deliver the quality and clarity you’re looking for.
Here are some great tips on how to find an agency that will put your needs first:
- Look for an agency with experience – ideally, you want to find an agency that has been helping start-ups with their marketing copy for at least a few years.
- Find an Affordable Agency – while it’s true that some agencies have much higher rates than others, this isn’t always the best way of judging quality and value. What’s more important is finding a company that combines experience, expertise, and affordability.
- Look for an Agency that Gives you a Free Consultation – it’s always best to talk to potential copywriters before hiring them or making any long-term commitments with them. Just remember to ask questions whose answers you can’t find on their website or even Google.
- Be Wary of Agencies that Pressure you to make a decision – if they’re not willing to answer all your questions or give you plenty of time to think things over, then it doesn’t bode well for their character or customer service in general. It could mean the difference between getting an incredible ROI and getting zero results.
- Try to avoid agencies that charge a lot for their services – while it’s true that some agencies have higher rates than others, you should be wary of companies that don’t have reasonable or competitive rates. That could mean they lack the expertise and experience needed to deliver high-quality content.
- Try to avoid agencies that don’t provide any Guarantees – if you’re going to be spending a large amount of money on copywriting; then it stands to reason that you want some guarantee in place. If an agency is unwilling or unable to offer such a guarantee, this should raise some red flags.
- Look for an agency that’s transparent about their services- if you have any questions about how they’re going to execute your copywriting strategy, then it’s only natural that the agency should be able to provide answers.
- Find an agency that provides a full range of services – while it might be tempting to hire a cheap “jack of all trades” agency, this isn’t always a recipe for success. If you’re looking to build a long-lasting relationship with an agency, then it might make more sense to find one that offers all the services you need in one place.
Finding quality copywriters is just like any other skill or service — if you know what you want and can be specific about it with your copywriter, the odds are good you’ll find what your business needs.
The key takeaway here is that if you’re looking for a company to help develop your marketing copy, then consider these tips when you’re interviewing potential candidates.
The 9 Types of Copywriting
Copywriting can take on many different forms and styles. We’ve already talked about the different copywriting styles. Now, let’s discuss the types of content you’ll need to create to market your business or product:
1. Explainer Copy – this is found on your homepage, sales page or other high-traffic landing pages. The goal of explainer copy is to get your visitors interested in what you have to offer without making them an offer or asking for money.
Example: Your homepage offers an explanation of everything you offer, how your services can help readers and the problems that they’re likely to face if they don’t utilize your product or service
2. Sales Copy – is found on pages where there’s a form to fill out and submit critical information (i.e., sales page, opt-in page, etc.). It can also be where you ask for payment in exchange for your product or service.
In other words, you expect some kind of action from the user.
Example: “Get free shipping and a 15% discount!”
3. Checkout Pages – these are pages where people put their credit card information to purchase your product or service. You want to make this process as seamless as possible so the user doesn’t have time to second-guess their decision.
Example: “Once you complete your purchase, we will send you an email with your receipt and tracking number.”
4. Order Confirmation Pages – these are pages where you confirm the product was ordered and shipped. You should also include information on how to contact you for support or if they want to cancel their order.
Example: “Thank you for your purchase! If you have any questions, please call us at (+65) xxx xxxx xxx ext. 3. Our normal business hours are from 9 AM to 5 PM Monday through Friday (EST).”
5. Product Descriptions – this content describes the product or service you’re offering to your customers using value-based, benefit-driven copy that tells people what they’re going to gain from using your product.
Example: “Our advanced formula is made with a potent combination of ingredients that will give you the results you want, without any unwanted side effects or harsh chemicals.”
6. Product Reviews – this content contains reviews from other users that have purchased your product or service. It details their experience and how your product or service has benefited them.
Example: “I used to have low self-esteem, but after using this product, I feel like I can take on the world!”
7. Compatibility Content – these pages are filled with content that shows how your product or service is compatible with other products and services offered by other businesses.
Example: “Our product is compatible with…” or “We can also help you create a website for your business that goes perfectly with our software.”
8. Trust-Building Content – this content is used to build trust between the reader and your brand by offering them value (i.e., free products, downloads, etc.) and showing them that you’re reputable.
Example: “We also provide a free 45-minute consultation with one of our copywriters to help you create winning content for your business!”
9. Community Content – this is found on blogs or websites where users can comment directly on the page. The purpose of community content is to get your target audience engaged and interacting with you. It also helps to build a relationship between them and your brand or business.
Example: “What do you think about our new colour scheme?”
As you can see, copywriting doesn’t always take the form of sales letters. Some types of copy are used in many different ways, while others only serve one purpose. You might want to write a lot of copy to familiarize yourself with the different types and find out where they’re best suited.
7 Common Copywriting Mistakes Marketers Make all the time
- Focusing too much on sales copy and not enough on the rest of your content
- Using irrelevant keywords in an attempt to rank higher in search engine results, but instead, they end up drawing more attention from Google for misusing them (i.e., stuffing them into your meta tags or title, etc.)
- Over-optimizing your page (i.e., adding multiple H1s, using keywords excessively throughout the content, etc.)
- Focusing too much on search engine optimization and neglecting PPC ads and other promotional methods that could also increase your site traffic
- Not providing value beyond their main product or service (i.e., free eBooks, video tutorials, audio programs, etc.)
- Not maintaining consistency within their website or online presence
- Not knowing how to use different types of copy on a page (i.e., they may use words that directly sell their product but forget about FAQs, terms and conditions, privacy policy, About Us etc.)
How to Make Copywriting Work for Your Business
Copywriting isn’t as difficult as many people make it out to be, especially if you have the right resources.
If you aren’t good at copywriting, we suggest that you talk to a professional copywriter to help you create your business content. This can be done as a one-time project or on an ongoing basis, whichever makes more sense for your business and marketing goals.
