Copywriting Services

It’s not just about describing what you do. Clever copywriting and strategic content marketing make your audience understand your brand, connect with your story and become engaged customers. You are here because you need to communicate effectively but suffer from average-joe writers. Well, you have come to the right place!

MediaOne brings years of content creation experience to the table. Our copies have connected people and made millions for our vast array of clients. At MediaOne, we don’t just wordsmith clever sales copies – we help businesses communicate effectively whether it’s a client communication message or something technical. Let’s have a friendly, no-obligations about what bugs your bear. Just click to chat!

MediaOne Copywriting Services

Sales Copywriting Service

A sales copy aims to persuade readers to buy your products, join your email list, download your free report, or take any other action.

Often, a sales copy is used in sales brochures, in emails, and on webpages. While a web copy is restricted to web use, a sales copy can feature anywhere.

MediaOne’s sales copywriting services aim to help you convince your visitors or readers that it’s about time they took action.

Ad Copywriting Service

Copywriting is about finding the right words to engage your target audience or prospects. It’s salesmanship in print – a way to sell just about anything to anyone.

However, different copywriters bring different things to the table. Some bring an English degree, beautiful prose, or perfect grammar.

Our ad copywriters are hardcore creatives, passionate about language, &  equally committed to helping companies find their own distinct brand voice.

Blog Copywriting Service

Writing copies that are associated with your particular industry, including tips, news, hottest trends, and updates etc. has a way of reflecting a business as a certified entity in the field.

It’s also a great way to communicate with your target audience, and angle for their comments and reactions with regards to what you’re offering.

Mediaone’s blogs score 1st page for practically every single topic touch. What’s our secret? Call 6789 9852 and find out!

Web Content Copywriting Service

Its not as simple of transcribing your brochures onto the screen. That would be a disaster.

Web content involves careful curation of your products, services, mission and vision in a way that presents your company in a way that funnels your audience into forming a favourable opinion or taking a positive action.

Talk to MediaOne. With a thousand-odd websites under our belt we will put your best foot forward – online.

Feeling that your copy gets in the way of your sales?

We Got You Covered

Brochure Copywriting Service

A brochure should not be a “we are so great and here are things we offer” collage on print.

It should be a visual story. It should touch a nerve in your reader. Cause them to admire and trust you. Make them want to do business with you.

MediaOne makes this happen.

For broad based branding, MediaOne offers Branding Consultancy. Click here to contact us.

SEO Copywriting Service

Unlike most SEO agencies who literally “insert” keywords into the content, MediaOne SEO copy flows with the cadence, tonality and intent of your page.

We use this approach to ensure your content is a delightful read, while also checking off essential SEO boxes.

If you are going to do SEO – you will need MediaOne. We are the Most Awarded SEO in town! Click here to find out more.

Social Media Copywriting Service

Enough of the dry product and company updates!

Get the copy on FB that sparks conversations.

Post punchy copies that emphasise your photos on IG.

Share thought provoking content that stamps your authority in LI.

Win hearts and minds. Grab marketshare on social. It all starts with that captivating visual and that provocative caption that seals the deal.

Use the award-winning MediaOne social media copy that gets you likes, shares, follows and engagements to grow your digital pie!

Call 6789 9852 for a consultation today!

Ecommerce Copywriting Service

It takes expert level proficiency in writing persuasive copies to craft effective product descriptions that grab your customers’ attention and stir their imagination.

It’s a laborious task for someone without experience – but an easy task to our team of ecommerce copywriters, thanks to their many years of writing product descriptions and other ecommerce copies.

Ecommerce copywriting is difficult because you cannot say many things due to your principal or brand guidelines. Hence most Ecommerce stores tend to be sparse in content and rank poorly. Find out how MediaOne has helped Capitaland, Guardian and many Ecommerce owners smash this barrier to success.

PR Copywriting Service

Press statements offer you a chance to cover the newest events your company is involved with, including training programs, product launches, and recruitments.

You can use press releases to communicate these events to the general public or broader audience.

We can write the keyword-rich press releases or newsletters on your behalf.

Creative Copywriting Service

Copywriting isn’t just about producing words. You have to think conceptually about promoting it or how to sell it in an imaginative, attention-grabbing way – whether online or for print.

So, while a copywriter specialises in words, a creative copywriter goes the extra mile by providing words and ideas to accelerate the commercial success of your copy. They’re your strategic thinkers-cum copywriters.

the true power of great copy

With MediaOne digital agency you can get the copy content finally work on your benefit. Get in touch with us now for a non-obligation informal chat!

MediaOne Brings Even More

Email Newsletter Copywriting Service

We write email copies that cut through your inbox clutter, engage customers, and ultimately skyrocket your sales.

Whatever your goal, we’ve got the creativity, subject line, and content to draw you closer to it. 

We can tailor our writing for your sales-funnel techniques, using emails as the primary channel. You can also contact us for a softer approach or when you need to craft engaging newsletters to build your market share and inspire loyalty.

Brand Messaging Copywriting Service

All your business communications should revolve around your brand story. It’s the blueprint that identifies your business or brand to your customers. At a more practical level, it’s what boosts your bottom-line and increases your customer share.

As a brand manager, business owner, or director, brand messaging is what you use to convey your value proposition. It’s what you use to tie together your communication and products and make sure that everything aligns with your value proposition. We can help you create brand messages that best resonate with your target audience.

Technical Copywriting Service

Technical writing is an art, although a few may argue against this.

Writing technical copies doesn’t come naturally to any of us. A typical technical copy is highly codified. Knowledge of rules –both implied and explicit – goes a long way towards ensuring your writing is clear to the intended audience.

Our team works closely with your subject matter expert to learn and understand your policies, products, and procedures. We also try to understand your business and target audience to eliminate communication gaps.

Research Copywriting Service

You need to stamp your authority in your industry.

You need research that tells your clients they need your service to upgrade.

You need statistics, infographics and recommendations that will convince your investors.

You need MediaOne. Unlike other copywriters, we act like business and marketing consultants – leading the way rather than being led. So instead of pulling your hair out – you will be pulling profits in.

Call 6789 9852 for a consultation today!

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Copywriting: The Art of Persuasion

A skilled artist can transform a blank canvas into a compelling painting through the masterful use of colour, texture, and composition.

It’s the same with copywriters; through subtle nuances of word choices and tone, an accomplished copywriter can turn ordinary words into something that compels people to take action.

What You Need to Know About Copywriting

Copywriting is, in many ways, a form of art. Just like filmmakers or painters rely on colour and texture to convey their message, copywriters employ various persuasive techniques to get their point across.

These techniques include:

  • Using facts and figures to communicate your message
  • Using emotional language to elicit different kinds of emotions from the reader
  • Knowledge of human psychology and behaviour when crafting persuasive copy

Copywriters do this with a variety of persuasive devices. One such device is “benefit-oriented selling.” Essentially, it involves writing copy that addresses a potential buyer’s needs in a way that benefits them personally. A second device they employ is “authority.” That is where copywriters use facts, statistics, and other information to make their content appear more credible than it might on its own.

A third device is “benefit-testimonial,” which uses anecdotes and case studies to demonstrate that a product or service works for real people. It turns out people are more likely to be convinced by a story than they would be by mere dry facts and figures.

The goal of using these devices is to entice readers into taking action, whether it’s buying a product or signing up for an email newsletter. Copywriters use one or two of these devices to spur the reader into action.

Copywriting is a Skill That Takes Time to Develop

While it may seem like anyone can craft compelling copy, it actually takes years of learning and practice to perfect the art. That’s why so many copywriters become experts in their field through experience and taking a formal education.

Copywriting isn’t the same as creative writing. Each of these fields requires a specific set of skills. So, while you may have a knack for words, you won’t necessarily be able to write persuasive copy without proper training.

To illustrate this point further, let’s take a look at one of the more famous examples of copywriting:

The now-famous “Got Milk?” ad campaign

The original “Got Milk?” ads were written by John Winsor, who, at the time, was working for Goodby Silverstein & Partners. He was tasked with creating an ad campaign to encourage parents to start buying milk for their children instead of soda.

Winsor’s agency produced the ads.

He figured out how to make them appeal to children and convince them to drink more milk and, most importantly, ask their parents for it by name. Using colourful imagery and taglines like “Drink Milk or I’ll Punch Your Head,” the ads turned out to be a huge success.

Of course, not all copywriting jobs require such creativity and innovation.

Note that copywriters can also work for newspapers and magazines or write marketing emails for businesses that sell their products and services online.

All copywriter positions have in common that they are based on persuasion, whether that’s convincing a reader to buy a product or sign up for an email newsletter.

Understanding the 10 Major Styles of Copywriting

Not all copywriters are fashioned from the same fabric. If anything, one of the most notable aspects of copywriting is its diversity.

You also want to keep in mind that there are over ten key styles of copywriting that different writers employ when crafting content, each with its own strengths and weaknesses:

  1. Storyteller – focuses on building rapport with readers through storytelling elements such as dialogue and humour. This style will often leave out a lot of details, making the reader sit back and enjoy the flow of the story.
  2. Process – emphasizes the step-by-step process behind a given product or service, using elements of structure and clarity to appeal to the reader’s rational side.
  3. Principles – gives readers a new perspective by offering valuable insights they can apply to their own lives.
  4. Provocateur – uses fiery language to inspire readers to take action. It is also referred to as an “in your face” style of copywriting.
  5. Expert – shares the wisdom and knowledge of experts, using it to persuade potential leads into taking needed actions.
  6. Fluff – uses meaningless content to fill spaces while trying to make a point or promote a product. It also features excessive hyperbole and emotional language, which often creates a sense of urgency in potential buyers.
  7. Solution-Focused – presents solutions to readers’ problems without being too pushy or using harsh sales tactics like many of its predecessors did.
  8. News Reporter – focuses on presenting the facts as they are, without embellishment or veering off from reality.
  9. Contrast – highlights the differences between competing products, relying on readers’ natural tendencies to want new things.
  10. Service Provider – emphasizes how helpful a product or service will be and what difference it will make in readers’ lives if they buy into it.

Why should I hire a copywriter?

If you’ve got a great product or service to sell but just can’t seem to get your marketing copy right, then perhaps you should consider hiring a professional copywriter.

Here are some of the most common reasons that start-ups turn to copywriters for assistance:

  1. You lack writing skills – even if you’re a good writer, you may still lack the skills to craft compelling content that gets people excited about your product or service.
  2. You need help creating value – while it’s easy to talk about what your company has to offer; some products are so complex and multifaceted that they require a different approach to get all of their benefits across.
  3. You have a large or complex product – trying to explain the myriad ways that your new widget will improve people’s lives can be daunting, especially if you don’t have the required writing experience.
  4. Your sales copy isn’t cutting it – despite having a great product and an attractive landing page, your sales copy isn’t bringing in the traffic you need to be successful.
  5. Your competitors are beating you at their own game – it’s no secret that an excellent marketing copy can go a long way towards making or breaking a business venture, which is why start-ups consider hiring professional writers for assistance.

The key takeaway here is that if you can write, but need a little assistance with your marketing copy, then it might make sense to call in the professionals. Alternatively, if you’re a talented writer who isn’t afraid of a challenge or two, then perhaps you should consider becoming one yourself.

How do I pick the right agency for my business?

While many agencies claim they can help you with your copywriting needs, not all of them can deliver the quality and clarity you’re looking for.

Here are some great tips on how to find an agency that will put your needs first:

  1. Look for an agency with experience – ideally, you want to find an agency that has been helping start-ups with their marketing copy for at least a few years.
  2. Find an Affordable Agency – while it’s true that some agencies have much higher rates than others, this isn’t always the best way of judging quality and value. What’s more important is finding a company that combines experience, expertise, and affordability.
  3. Look for an Agency that Gives you a Free Consultation – it’s always best to talk to potential copywriters before hiring them or making any long-term commitments with them. Just remember to ask questions whose answers you can’t find on their website or even Google.
  4. Be Wary of Agencies that Pressure you to make a decision – if they’re not willing to answer all your questions or give you plenty of time to think things over, then it doesn’t bode well for their character or customer service in general. It could mean the difference between getting an incredible ROI and getting zero results.
  5. Try to avoid agencies that charge a lot for their services – while it’s true that some agencies have higher rates than others, you should be wary of companies that don’t have reasonable or competitive rates. That could mean they lack the expertise and experience needed to deliver high-quality content.
  6. Try to avoid agencies that don’t provide any Guarantees – if you’re going to be spending a large amount of money on copywriting; then it stands to reason that you want some guarantee in place. If an agency is unwilling or unable to offer such a guarantee, this should raise some red flags.
  7. Look for an agency that’s transparent about their services- if you have any questions about how they’re going to execute your copywriting strategy, then it’s only natural that the agency should be able to provide answers.
  8. Find an agency that provides a full range of services – while it might be tempting to hire a cheap “jack of all trades” agency, this isn’t always a recipe for success. If you’re looking to build a long-lasting relationship with an agency, then it might make more sense to find one that offers all the services you need in one place.

Finding quality copywriters is just like any other skill or service — if you know what you want and can be specific about it with your copywriter, the odds are good you’ll find what your business needs. 

The key takeaway here is that if you’re looking for a company to help develop your marketing copy, then consider these tips when you’re interviewing potential candidates.

The 9 Types of Copywriting

Copywriting can take on many different forms and styles. We’ve already talked about the different copywriting styles. Now, let’s discuss the types of content you’ll need to create to market your business or product:

1. Explainer Copy – this is found on your homepage, sales page or other high-traffic landing pages. The goal of explainer copy is to get your visitors interested in what you have to offer without making them an offer or asking for money.

Example: Your homepage offers an explanation of everything you offer, how your services can help readers and the problems that they’re likely to face if they don’t utilize your product or service

2. Sales Copy – is found on pages where there’s a form to fill out and submit critical information (i.e., sales page, opt-in page, etc.). It can also be where you ask for payment in exchange for your product or service.

In other words, you expect some kind of action from the user.

Example: “Get free shipping and a 15% discount!”

3. Checkout Pages – these are pages where people put their credit card information to purchase your product or service. You want to make this process as seamless as possible so the user doesn’t have time to second-guess their decision.

Example: “Once you complete your purchase, we will send you an email with your receipt and tracking number.”

4. Order Confirmation Pages – these are pages where you confirm the product was ordered and shipped. You should also include information on how to contact you for support or if they want to cancel their order.

Example: “Thank you for your purchase! If you have any questions, please call us at (+65) xxx xxxx xxx ext. 3. Our normal business hours are from 9 AM to 5 PM Monday through Friday (EST).”

5. Product Descriptions – this content describes the product or service you’re offering to your customers using value-based, benefit-driven copy that tells people what they’re going to gain from using your product.

Example: “Our advanced formula is made with a potent combination of ingredients that will give you the results you want, without any unwanted side effects or harsh chemicals.”

6. Product Reviews – this content contains reviews from other users that have purchased your product or service. It details their experience and how your product or service has benefited them.

Example: “I used to have low self-esteem, but after using this product, I feel like I can take on the world!”

7. Compatibility Content – these pages are filled with content that shows how your product or service is compatible with other products and services offered by other businesses.

Example: “Our product is compatible with…” or “We can also help you create a website for your business that goes perfectly with our software.”

8. Trust-Building Content – this content is used to build trust between the reader and your brand by offering them value (i.e., free products, downloads, etc.) and showing them that you’re reputable.

Example: “We also provide a free 45-minute consultation with one of our copywriters to help you create winning content for your business!”

9. Community Content – this is found on blogs or websites where users can comment directly on the page. The purpose of community content is to get your target audience engaged and interacting with you. It also helps to build a relationship between them and your brand or business.

Example: “What do you think about our new colour scheme?”

As you can see, copywriting doesn’t always take the form of sales letters. Some types of copy are used in many different ways, while others only serve one purpose. You might want to write a lot of copy to familiarize yourself with the different types and find out where they’re best suited.

7 Common Copywriting Mistakes Marketers Make all the time

  • Focusing too much on sales copy and not enough on the rest of your content
  • Using irrelevant keywords in an attempt to rank higher in search engine results, but instead, they end up drawing more attention from Google for misusing them (i.e., stuffing them into your meta tags or title, etc.)
  • Over-optimizing your page (i.e., adding multiple H1s, using keywords excessively throughout the content, etc.)
  • Focusing too much on search engine optimization and neglecting PPC ads and other promotional methods that could also increase your site traffic
  • Not providing value beyond their main product or service (i.e., free eBooks, video tutorials, audio programs, etc.)
  • Not maintaining consistency within their website or online presence
  • Not knowing how to use different types of copy on a page (i.e., they may use words that directly sell their product but forget about FAQs, terms and conditions, privacy policy, About Us etc.)

How to Make Copywriting Work for Your Business

Copywriting isn’t as difficult as many people make it out to be, especially if you have the right resources.

If you aren’t good at copywriting, we suggest that you talk to a professional copywriter to help you create your business content. This can be done as a one-time project or on an ongoing basis, whichever makes more sense for your business and marketing goals.

Privacy Statement

Vertafore, Inc. and Flexquote Insurance Agency (“we”) respect your privacy and are committed to protecting it through our compliance with this statement. This Privacy Statement (“Statement”) describes the types of Personal Information, as defined below, we may collect from you or that you may provide when you use Vertafore products and services, whether through a computer or on a mobile application (the “Vertafore Solution(s) “). This Statement is intended to be read by and pertains to processing of Personal Information provided by Vertafore’s customers and users of the Vertafore Solution(s) acting on behalf of their clients (“you” or “your”). 

This Statement is also a notice to California residents, to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this notice. Under such regulation, Vertafore is at all times acting in its capacity as a Service Provider – processing information on behalf of its customers in a business to business setting. 

Please read this Statement carefully to understand our policies and practices regarding your Personal Information and how we will treat it. When you use the Vertafore Solution(s), you consent to our collection, use and disclosure of information about individuals as described below.

If you are providing Personal Information about third parties (i.e. your clients, producers, end-insured’s, etc.), within the Vertafore Solution(s), it is your responsibility to ensure that such individuals are 1) on notice of this sharing of Personal Information with Vertafore, 2) the location of and details contained in this Statement, and 3) that such individuals have consented or otherwise authorized you to provide such Personal Information to Vertafore for processing through the use of the Vertafore Solution(s).

If you do not agree with our policies and practices, your choice is not to use the Vertafore Solution(s). This Statement may change from time to time. Your continued use of the Vertafore Solution(s) after we make changes is deemed to be acceptance of those changes, so please check the Statement periodically for updates.

This statement applies to Personal Information we collect:

In the Vertafore Solution(s) whether on a computer or a mobile application;
In email, text, and other electronic messages between you and Vertafore related to the Vertafore Solution(s); and
Through desktop or mobile applications you download from the Vertafore Solution(s), which provide dedicated non-browser-based interaction between you and the Vertafore Solution(s);


where such collected information identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or device. (collectively “Personal Information”).

Personal Information has different meanings depending upon which regulation is applicable to it. Vertafore has taken a comprehensive approach and individuals can also rely on the applicable regulatory definition of personal information when interpreting this Statement.

Personal Information does not include:

Publicly available information from government records;
Information received from the business relationship which has been de-identified or aggregated;
De-identified information is information that on its own, or together with a subset of data, cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular person. 
Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and any comparable state regulation (as applicable); or
Personal information covered by the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA), the Driver’s Privacy Protection Acts of 1994, or any comparable state regulations (as applicable)). 

In particular, Vertafore has collected and processed the following categories of Personal Information from its customers’ use of the Vertafore Solution(s) through the methods described above within the last twelve (12) months. 


Examples (not intended to be exhaustive)

Identifiers, including Personal Information listed in customer records statutes.

A real name; alias; signature; postal address; email address; telephone number; unique personal identifier; online identifier; Internet Protocol address; device identifiers; account name; Social Security number; driver’s license or other state identification number; passport number; insurance policy number; insurance claim number; financial information, including bank account, credit card numbers, bank routing details; employment, including current and historical; association membership; other device identifiers including the operating system, browser type, network information; or other similar identifiers.

Protected classification characteristics.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, or veteran or military status.

Commercial information.

Records of personal property; products or services purchased, obtained, or considered, including data related to insurance policies; or other purchasing or consuming histories or tendencies.


Information on the user’s interaction with the Vertafore Solution(s).

Biometric Data.

Items related appearance including, but not limited to, height, weight, eye color, hair color; NOT including any genetic data or data that could alone be considered Personal Information when not combined with other information (i.e. fingerprint or genetic data). 

Geolocation data.

Physical location of users, generally and specifically.

Inferences drawn from other Personal Information.

Profile reflecting an individual’s preferences, characteristics, predispositions, or purchasing behavior. 


Vertafore obtains the categories of Personal Information listed above from the following categories of sources:

Directly from you – Personal Information that you input into the Vertafore Solution(s). For example, from i) forms you complete; ii) products and services your clients purchase; or iii) products and services your employees or independent contractors sell.
Indirectly from you. For example, from observing User actions in the Vertafore Solution(s).
Records and copies of your correspondence (including email addresses), if you or users contact us in relation to the Vertafore Solution(s).
Your responses to surveys that we might ask you to complete for research or marketing purposes.
Details of transactions you carry out through the Vertafore Solution(s) and of the fulfillment of your orders.

This Statement does not apply to Personal Information collected by:

Us offline or through any other means, including on any other website that is not a Vertafore Solution operated by Vertafore or any third party;
Communication or correspondence with Vertafore not related to your use of the Vertafore Solution(s);
Any third party collecting information about your device or smartphone usage and activity; or
Any third party, including through any application or content (including advertising) that may link to or be accessible from or in the Vertafore Solution(s).

Personal Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with the Vertafore Solution(s), we may use automatic data collection technologies to collect certain information about your equipment (including your computer or smartphone), browsing actions, and patterns, including:

Details of your visits to the Vertafore Solution(s), including traffic data, location data, logs, and other communication data and the resources that you access and use in the Vertafore Solution(s).
Information about your computer, smartphone and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include Personal Information or we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve the Vertafore Solution(s) and to deliver a better and more personalized service.

The technologies we use for this automatic data collection may include:

Cookies (or application cookies). A cookie is a small file placed on the hard drive of your computer or smartphone. You may refuse to accept browser or mobile cookies by activating the appropriate setting on your browser or smartphone. However, if you select this setting you may be unable to access certain parts of the Vertafore Solution(s). Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Vertafore Solution(s).
Web Beacons. Pages of the Vertafore Solution(s) and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Vertafore, for example, to count users who have visited those pages or opened an email and for other related statistics (for example, recording the popularity of certain app content and verifying system and server integrity).


How We Use Your Personal Information

We use the Personal Information to provide the Vertafore Solution functionality, fulfill your requests, improve the quality of the Vertafore Solution(s), engage in research and analysis relating to the Vertafore Solution(s), personalize your experience, track usage of the Vertafore Solution(s), market the Vertafore Solution(s), provide customer support, message you, back up our systems, allow for disaster recovery, enhance the security of the Vertafore Solution(s), and comply with legal obligations. Even when we do not retain such Personal Information, it still must be transmitted to our servers initially and stored long enough to process.

We also use Personal Information that we collect about you or that you provide to us, including any Personal Information used to fulfill our contractual obligations to you:

To present the Vertafore Solution(s) and the contents to you.
To provide you with information, products, or services that you request from us.
To fulfill any other purpose for which you provide it.
To provide you with notices about your account, including expiration and renewal notices.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

To notify you about changes to the Vertafore Solution(s) or any other products or services we offer or provide though it.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

To fulfill or meet the reason you provided the Personal Information, including integrated third-party products. For example, if you share your name and contact information to request a price quote or submit a query about other transactions, we will use that Personal Information to respond to your inquiry (automated or otherwise within the Vertafore Solution(s)). If you provide your Personal Information to purchase a product or service, we will use that Personal Information to process your payment and facilitate delivery. We may also save your Personal Information to facilitate orders of additional users or Vertafore Solution(s) or process decomissions.
To provide, support, personalize, develop, and enhance the Vertafore Solution(s) and the customer experience.
To create, maintain, customize, and secure your account with us.
To process your requests, purchases, transactions, and payments and prevent transactional fraud.
To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
To help maintain the safety, security, and integrity of the Vertafore Solution(s), products and services, databases and other technology assets, and business.
For testing, research, analysis, and product development, including to develop and improve existing Vertafore Solution(s) or create new Vertafore Solution(s).
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

Vertafore will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sales of Personal Information

In the preceding twelve (12) months, Vertafore has not sold Personal Information it has processed in the Vertafore Solution(s) to any third party. However, where contractually allowed (by you and any applicable third party), Vertafore has de-identified and aggregated certain information it has received directly from its customers for both internal and commercial use (see below at number (6)). 

Sharing Personal Information

 Vertafore may disclose your Personal Information to a third party for a business purpose or when they integrate with the Vertafore Solution(s) through the API. When we disclose Personal Information for a business purpose, such third party has entered a contract with either you or Vertafore that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.

If Vertafore is the contracting party, we require these third parties to keep Personal Information confidential and use it only for the purposes for which we disclose it to them.

If you are the contracting party, it is your responsibility to understand the purpose for the transfer and ensure that the third party is managing the Personal Information it receives according to your direction. 

In the previous twelve (12) months, Vertafore may have disclosed each of the above categories of Personal Information for a business purpose.

We may also disclose your Personal Information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply any agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Vertafore, its customers, or others. This includes exchanging Personal Information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Personal Information

We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your Personal Information:

Tracking Technologies. You can set your browser or smartphone to refuse all or some browser or application cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Vertafore Solution(s) may then be inaccessible or not function properly.
Promotional Offers from Vertafore. If you do not wish to have your email address/contact information used by Vertafore to promote our own or third parties’ products or services, you can opt-out by unsubscribing within the email sent to you or by sending us an email stating your request to opt-out of marketing communications to If we have sent you a promotional email, please use the above 2 methods and do not send us a return email asking to be omitted from future email distributions as the sending email address might not be able to accept incoming email. This opt out does not apply to Personal Information provided to Vertafore as a result of a product purchase, warranty registration, product service experience or other transactions.

De-Identified, Aggregated Information

Where contractually allowed (by you and any applicable third party), Vertafore may de-identify and aggregate certain Personal Information inputted by you into the Vertafore Solutions for both internal and commercial purposes (information passed through the Vertafore Solutions to or from third-party integrations which is not converted into field within the Vertafore Solutions (e.g. for email purposes) is not de-identified or aggregated). Such internal purposes include the improvement or enhancement of existing Vertafore Solution(s) or the creation of entirely new Vertafore Solutions. Commercial purposes include the aggregation and sale of de-identified information, including for, but not limited to, research or benchmarking purposes. Where such de-identified and aggregated information is used commercially, Vertafore has implemented technical safeguards and business processes that prohibit re-identification, both internally at Vertafore and for the purchaser after the license or sale is executed. 
Personal Information Rights and Choices

Certain regulations (including the CCPA) provide individuals with specific rights regarding their Personal Information. Vertafore is at all times a Service Provider (as defined in CCPA) or Processor (as defined in the European General Data Protection Regulation) of the Personal Information contained in the Vertafore Solution(s). As such, Vertafore will not substantively respond to any individual exercising such a right. If we receive a query regarding the below rights from an individual about which you inputted Personal Information in the Vertafore Solution(s), we will direct that individual back to you as the Vertafore customer who controls the Personal Information. 

This section describes your rights and explains how to exercise those rights.

If you receive a query regarding the below rights from an individual about which you inputted Personal Information in the Vertafore Solution(s), you should be able to respond to that request without additional assistance from Vertafore. Please limit requests for Vertafore assistance to those that relate to specific third parties with which we have shared the Personal Information or with regards to archive and back-up information, if so affected by the request. 

Access to Specific Personal Information and Data Portability Rights

You may access, update, correct or extract any and all Personal Information directly within the Vertafore Solution(s) without the assistance of Vertafore. 

For both Personal Information relating to users and the third parties about which you inputted Personal Information, you have the right to request that Vertafore disclose certain Personal Information to you about our collection and use of the Personal Information over the past twelve (12) months. Once we receive and confirm your verifiable individual request we will disclose to you:

The categories of Personal Information we collected about you or an individual about which you inputted Personal Information in the Vertafore Solution(s).
The sources for the Personal Information we collected about you or an individual about which you inputted Personal Information in the Vertafore Solution(s).
Our business or commercial purpose for collecting that Personal Information.
The categories of third parties with whom we share that Personal Information.
The specific pieces of Personal Information we collected about you or an individual about which you inputted Personal Information in the Vertafore Solution(s) (also called a data portability request).

The information contained in this Statement should assist you in responding to any such individual request as it relates to information stored or processed in the Vertafore Solution(s).

Deletion Request Rights

You may delete any and all Personal Information you have inputted into the Vertafore Solution(s) without the assistance of Vertafore. 

You have the right to request that Vertafore delete any Personal Information about you or that you have inputted into the Vertafore Solution(s) that was collected and retained, subject to certain exceptions including regulatory data retention requirements. Once we receive and confirm your verifiable individual request, we will delete (and direct our service providers to delete) the Personal Information from our records, unless an exception applies.

We may deny your deletion request if retaining the Personal Information is necessary for us or our third-party service provider(s) to:

Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation, including, but not limited to, compliance with applicable state and federal regulations that govern retention of Personal Information.
Make other internal and lawful uses of that Personal Information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable request to us through the Vertafore Solution(s), directly to Customer Support, or through your MyVertafore account. 

Only you may make a verifiable request related to Personal Information that we collected from you or your users through the Vertafore Solution(s). You may make a verifiable request as the individual that the Personal Information is about (the user) or on behalf of an individual whose Personal Information you have provided to us through the use of the Vertafore Solution(s), in such a case you must provide the verification of that individual and it will be limited to your instance of the Vertafore Solution(s).

You may only make a verifiable request for access or data portability twice within a 12-month period per individual. The verifiable request must:

Provide sufficient information that allows us to reasonably verify you are either i) the person about whom we collected Personal Information or ii) an authorized representative which inputted the Personal Information into the Vertafore Solution(s).
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you or an individual about which you inputted Personal Information in the Vertafore Solution(s).

We consider requests made through your password protected account sufficiently verified when the request relates to Personal Information associated with that specific account.

We will only use Personal Information provided in a verifiable request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable request within forty-five (45) days of its receipt. If we require more time (up to ninety (90) days in total), we will inform you of the reason and extension period in writing.

We will deliver our written response to the email address identified on your account with us.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the Personal Information from one entity to another entity without hindrance.

We will charge a fee for professional services to respond to a request that could have been handled without direct Vertafore involvement (meaning by a user of the Vertafore Solutions(s)). If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. Such work will be performed at Vertafore’s then-current rates for professional services. 


We will not discriminate against you for exercising any Personal Information rights. Unless permitted by applicable regulations, we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Data Security

We have implemented measures designed to secure Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your Personal Information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Vertafore Solution(s), you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of Personal Information transmitted to, through, or by the Vertafore Solution(s). Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained in the Vertafore Solution(s).
Children Under the Age of 16

The Vertafore Solution(s) is/are not intended for use by children under sixteen (16) years of age. No user under age sixteen (16) may provide any Personal Information to or in the Vertafore Solution(s). If you are under sixteen (16), do not use or provide any Personal Information on the Vertafore Solution or through any of its features, register on the Vertafore Solution, or provide any Personal Information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that Personal Information. If you believe we might have any Personal Information obtained from a child user under sixteen (16), please contact us through MyVertafore or otherwise through the Vertafore Solution(s).

We understand that you might provide Personal Information in the Vertafore Solution(s) relating to children under sixteen (16), in such a case, those children are afforded all of the rights as outlined herein and verifiable requests to the Personal Information must be made by a person with the legal authority to act on their behalf.
Changes to Our Privacy Statement

Vertafore reserves the right to amend this Statement at our discretion and at any time. When we make changes to this Statement, we will post the updated notice in the Vertafore Solution and update the notice’s effective date. Your continued use of the Vertafore Solution(s) following the posting of changes constitutes your acceptance of such changes.

Last Updated and Effective: January 13, 2020

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