Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results. With years of experience, our top-notched and well-equipped trainers (approved by COMAT – Singapore’s top career development training centre) are ready to imbue you with Search Engine Optimisation knowledge!
The course will not only help you but also teach you how to rank on the first page of Google. The Google algorithm will be dissected, and you will be introduced to the principles of how SEO works. This course will include learning materials such as slides, quizzes, and SEO tools.
During the SEO course, you will be taught SEO’s core theories and techniques for website optimisation to ultimately get your website search rank to the top. You will also understand how Google’s algorithm works and how you can optimise your website whilst following their stringent guidelines.
It includes:
Our Basic Course covers a lot more useful skills you will need, namely:
In this lesson, you have a coach to guide you through how to get excellent backlinks, how to utilise backlinks to give your website a higher ranking, and how to create remarkable backlinks yourself.
These tutorials will guide you through everything you need to know about PageRank Google algorithm; from what it is to its impacts on SEO, as well as how to enhance it.
Get online workshops on how Domain and Page authorities get scored and why they are crucial in SEO.
Some people are not sure of what makes a good or a bad link. These course lessons will teach you some of the critical aspects of developing smart link building strategies and the kinds of links that will have a positive impact on your website ranking.
In this tutorial, you will learn what Google’s Search Engine Results Pages are, how they work and what you can do to maximise your website’s visibility.
This topic takes you on a trip through the Google zoo and Google algorithms. The tutors take you through a wide variety of Google update tools like Hummingbird, Penguin, and Panda, when each of them is implemented, what each of the targets, and future update anticipations.
In this topic, you will learn about what meta descriptions, headings, and meta titles are, why they are important in SEO, and the best strategies of optimising them.
You will learn the mistakes that you should avoid ensuring a successful SEO process as well as what you should include in your SEO to enhance the output of your website.
Price per Pax (Minimum 4 Pax): SGD $888
These advanced SEO topics help you understand the ethical SEO methods that focus on the long-term success of your business. They focus on the future of SEO, as the current techniques may not be adequate to sustain all the SEO needs.
These lessons will enhance your knowledge of how to check your link profile, and enable you to embark on a successful link building journey.
You will learn about how to assess your backlinks to ensure they generate leads and traffic consistently.
The topic covers how you can monitor the geographical origin of a website to make your site monitoring more comfortable.
You will learn about the power of backlinks, how to develop an excellent backlinking strategy and the various ways that you can utilise to build high-quality backlinks.
While the real process of disavowing bad backlinks is straightforward, there are specific steps you must finish first. This lesson will take through these steps.
The coach for this topic will show you how to develop a high-performance site and rank high in all search engines by outlining a powerful strategy on how to successfully optimise your website.
These topics reveal the advanced strategies, tactics, and tips about Google Search Console that you can use to get a superior ranking.
You will learn about how to assess your backlinks to ensure they generate leads and traffic consistently.
This topic is designed to equip you with the most efficient ways to lessen the bounce rate of your website and enhance sales and conversions. The trainer will help you understand the conversion architecture to enable you to come up with a good strategy to retain your visitors and grow your business.
These topics come in to enhance your understanding of how to use google analytic tools to measure the frequency and recency of your links. This information provides you with an insight about your audience and the actions of the users like how often users visit come back to your site and the period a visitor stays without visiting your website.
This training coaches you on how to analyse your keywords using analytic metrics to ensure that the amount and quality of your keywords are improving. You will be guided on the best strategies to measure the productivity of your keywords.
Tutorials from this topic will provide you with tips on how to develop high authority sites and domains. You will also get a list of some of the high authority domains and websites that you can use to improve your digital marketing campaigns.
This topic offers you some of the essential website migration recommendations to ensure that your website migration goes smoothly and improves your business.
In this tutorial, the trainer will discuss a keyword research scheme that will work well with your business. With this knowledge, you will be able to discover keywords that your rivals are not aware of.
Internal link building structure can aid you to learn how to create the best possible linking structure for your website. You will also learn how to create a hierarchy on your site, giving you a chance to prioritise the most important posts and pages with greater link value than others.
This topic will enable you to learn how you can develop a custom web page with high volume keywords that are competitive to increase the popularity of your brand.
This will give you an overview of this wide range of aspects that can help you boost the chances of Google displaying the content in your website in the search results. You will also learn about some tools that can handle your structured data like Schema.
In this topic, the instructor will take you through what you require to know to get started with Google My Business including reasons why you should have it and how to set it up.
Through this topic, you will learn more about the advantages and disadvantages of international sites versus websites that are specific to certain countries. Each alternative will be carefully measured against whether it’s intended to target a particular group of people in certain countries or the global audience.
This topic focuses on the strategies that you can use to create websites that are specific to particular countries like the domain structures to enhance your sales in a region and accept payments in local currencies.
The coach here will help you to get a precise, step-by-step checklist for SEO that you will be using any time to ensure that the process is successful.
This course also comes with additional learning materials that can help you increase traffic and the number of customers to your website within no time.
Price per Pax: SGD $2888 (min pax 4)
“Hopeful” tells the story of Margo Walsh who literally built a business from her kitchen table, as a single mother of two. Her company, MaineWorks, employs ex-cons and people in recovery, exclusively. We meet many of her employees and hear their stories of hope. We hear from Maine’s Governor, Janet Mills, and US Senator from Maine, Angus King, who both discuss how Margo’s model is ripe for both state and nationwide roll-outs; MaineWorks is already operational throughout Maine and expanding into five other states. Miraculously, Margo is part of the discussion for staffing for the future, as the Infrastructure bill works its way through Congress. “Hopeful – The Story of MaineWorks” is an uplifting portrait of a female American entrepreneur with a social conscience, who gives individuals a second chance to rebuild their lives, and a pathway back to the community and redemption through hard work.